about us

Cinched was whipped up after co-founders Maxx and Robby decided the current landscape of fashion, social, and resale apps kinda sucked. We were tired of thinking about how to style something before we bought it, tired of haggling on other resale apps, and bored of the endless fashion loop.

We wanted to live in a world where you can send an outfit to a friend, find new fashion fast, and style that vintage grail without the hassle.

What started as frustration with existing platforms became a mission to create something better. We believe fashion should be personal, authentic, and fun. not dictated by AI or trends you don't care about.

Cinched is built for people who see style as self-expression, not just consumption. Whether your aesthetic is 90s, Y2K, 80s or something entirely your own, we're here to give you the tools to explore, experiment, and share your vibe.